Build the Monorail

I get a ton of email asking about newspaper advertising. First and foremost, people want to know if the growth and popularity of the Internet and other forms of ?new? media have rendered newspapers obsolete as an effective advertising medium. And to that I say, no way! Newspapers are alive and well, and as effective as ever! If they weren?t, advertisers (of all shapes and sizes) wouldn?t continue to throw billions of dollars at them every year! Newspapers ? local and national ? will always be there. They?re not going anywhere, no matter how big the Internet gets or how many forms of ?new media? are introduced. They?ve stood the test of time ? through radio, TV and the Internet — and they?ll always be a great place to advertise, provided your target market is within the newspaper?s demographic. Next, people are always aski bass guitar scales ng for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I?ve put together this list of my best newspaper advertising ?secrets.? (Fourteen to be exact.) Of course, these aren?t really ?secrets? ? this advice has been around for years. Unlike the Internet and other forms of ?new media? which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn?t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven ? the best kind of advice! Here we go: Tip #1: Consistency is key in newspaper advertising.